AI-DRIVEN OUTPUT SYSTEMS
From Structured Knowledge to Visual Experience
Research challenge
How can structured information be translated into visual narratives, animation and video for different formats and audiences — while preserving meaning, balance, context and the relative weight of information?
What we are exploring
Can generative AI move beyond producing isolated images and become part of a controlled creative system?
Can one structured source generate distinct visual narratives for different audiences, formats and levels of detail?
How can storytelling adapt without distorting the underlying information?
And where must human judgement remain essential to ensure clarity, accuracy and balance?
Our focus
Not the development of new AI models, but the connection between information structure, storytelling, creative logic and partially automated media production.
Individual Access to Complex Content - Expo Milano
Research question
How can visitors explore a complex exhibition individually without being isolated behind personal screens?
Experimental approach
A simple cardboard object was transformed into a personal projection, navigation and interaction device, connecting a wide range of physical exhibits throughout the pavilion with individually accessible layers of information.
Transferable learning
A shared spatial experience can offer playful, individual depth without relying on conventional interfaces.
Layered Information in Physical Space - METRO Unboxed
Research question
How can several complex corporate topics be made accessible without reducing them to a linear presentation?
Experimental approach
Relief tables, micro-mappings and handheld projection surfaces combined overview, exploration and deeper information within one spatial system.
Transferable learning
Information can be organised in spatial layers, allowing users to move intuitively between overview and detail.
Navigating a Complex Product Ecosystem - Webfleet Demo Center
Research question
How can around 30 interconnected products, services and data-driven processes be understood within one coherent experience?
Experimental approach
Physical tokens, interactive table projections, real exhibits, dashboards, animations and short films were combined within a shared information architecture.
Transferable learning
Complex systems become easier to understand when navigation, physical objects, data and audiovisual explanation follow one consistent logic.
Transforming Space Through Moving Media - AUMOVIS
Research question
How can a moving digital display become an active part of spatial storytelling rather than remain a fixed presentation surface?
Experimental approach
An autonomously moving LED wall was synchronised with virtual 3D content and the physical environment. As the screen moved past a real object, precisely aligned imagery revealed hidden structures and alternative views — for example, creating the impression of scanning through a car.
Transferable learning
When movement, physical space and digital content are designed as one system, media can reveal, transform and reframe reality in real time.
